Women Entrepreneurs Spearhead Social Media Implementation
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New Study by The Guardian Life Small Business Research Institute Finds Women, Millennials and Companies with 10 or More Employees See Greater Value in “Social” Tools
Gender Differences
Gender differences regarding the importance of technology are striking. According to The Guardian Life Index, women small business owners are far more likely to embrace technology in all its forms and applications than their male counterparts. Significantly, women entrepreneurs value social media at three times the level of male small business owners.
“The Institute’s research has previously shown that women entrepreneurs are more customer-focused and more likely to incorporate community into their business plans than male small business owners,” said Patricia G. Greene, Ph.D., MBA, special academic adviser to The Guardian Life Small Business Research Institute. “These findings suggest that women small business owners are more inclined to embrace new tools like social media to engage with customers and build communities of interest.”
Category : Blog &Entrepreneur &Social Media
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