What Makes A Blog Awesome?
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If you're a blogger looking for ways to build something that has long term value for yourself and your readers, you'll need to focus on people. Great blogs have communities filled with awesome people. Period. No awesome people = a sucky blog.
So, What Makes A Awesome Blog?
Content… however that's a given. I think people get confused with this statement. It leaves many believing you must be some educated writer that has all of the proper punctuation and sentence structure just right to be taken serious, and that couldn't be further from the truth… My friend Jk Allen said something that really stuck with me. "I may not be a professional writer, but this blogging thing I can certainly do." There's a distinct difference between being a professional writer and being a blogger. Bloggers have a knack for building community. There are many skilled writers out there who have tumble weeds blowing through their blogs.
Being real and authentically you is what matters most. That’s who bloggers, skilled writers or not, are really looking to connect with. Authenticity makes a difference. It matters, its real connections with meaningful consequences. You can build something of value around authenticity; however it’s impossible to build value without substance.
Bullshit and bull-shitters provide very little value to a blog. Anything that has no substance doesn't last. Its short term and short lived at best.
People and Community Make A Blog Awesome
Blogging is not about creating great content that stands alone, but rather content others can expand upon and contribute to. It’s about sharing topics and points of views on subjects that matter to the community. You need to understand the community you've surrounded yourself with and write relevant content that moves them to think and contribute.
The great thing about this is, while there may be much agreement about certain topics, others in the community always expand the thought. Knowledge and understanding are powerful fuel and that's precisely one of the many benefits blogging provides those who are blogging with purpose.
There will also be opposing points of view and if you're wise and not just full of yourself, considering the points of view of others, whether you agree or not, will add to your perspective and understanding of those in your community. Those are the folks you serve, so always be mindful of this.
An awesome blog community adds value to everyone who takes the time to contribute and participate in the conversation. It's about growing, learning and becoming more capable as a result of investing time and a piece of your 'you' in the community. This is what leads to projects, joint ventures, sales and basically financial rewards. Too many folks go after the reward before they make an investment in the people that can take them to the promise land.
Bloggers like John Falchetto, Marcus Sheridan, Stuart Mills, Jk Allen, Paul Wolfe, Mark Murnahan, Srinivas Rao, Keith Davis, Erica Allison, Ingrid Abboud, and many others are rising stars and taking aspiring bloggers who "get it" along for the ride. They constantly raise the bar and serve up value to the community. Accomplished bloggers like Danny Brown, Gini Dietrich, Jim Connolly and Mark Schaefer to name a few are A-list bloggers who graciously support quality people looking to establish themselves in the blogosphere.
If you're looking to get traction and take your blogging efforts to another level, connect with these powerful community builders and watch how connecting with the right people can impact the results your getting with your blolgging efforts.
How Do You Spot Awesome People?
Well that I'll have to leave up to you all. People like and connect with others they are drawn to for different reasons. I can point out what not so awesome people may look like.
Trolls – they don't leave thoughtful comments, they just jot thoughtless comments in hopes others will click on their stuff. They're self-centered people who are basically only interested in what they can get or take from the community, rather than contribute to it.
They're always on the 'sell' looking to sell you their wares even if they've never had the pleasure of meeting you and conversing with you about anything other than what they’re trying to sell you. They're all about the money and taking advantage of unsuspecting suckers that will part with their money on false promises and fairy-tale dreams.
I realize it's not all their fault – many folks are just lazy and are looking for the easy buck, but that doesn't change the fact that these folks are looking to take advantage of fools to enrich themselves at the expense of others losses. There's a character defect here, period.
This has been my experience and that’s the only point of view I can share. I would love to hear and learn what your point of view is on the subject.
What in your opinion and experience makes a 'rockin' blog community?
Have the people in your community made a significant impact to your blogging efforts?
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