The “A Listers” on the social web got where they are by building an effective social footprint that tells the story of who they are, where they came from and most importantly, where they are going.
People follow them wherever they go. What they say matters.
What the social web has a lot of room for is quality leaders who can contribute to the best practices that are shaping the social web.
Don’t let that scare you. The technology is cool; but that’s not what’s driving the medium. People drive it.
People’s stories, expertise, insights, vision, and knowledge that’s shared daily is why people are showing up everyday and participating in the conversation.
They’re either learning or teaching - one of the two. Playing doesn’t count for professionals and business owners : )
They’re blazing the trail by doing, building, helping, creating, and taking others with them on this wild ride called “The Social Web.”
Here are the main platforms that they’re accomplishing this with:
Blog - I can’t name one social media personality who has risen to top of the game that doesn’t blog. Can you?
They’ve established a home base for their work and you can learn everything you wanted to know about them on their blog. They leverage their social networks (below) to share their work with the world.
Twitter – This is a great place to network to reach relevant communities of professionals and like-minded people who will share your work with the community. It’s a bit easier to get started on this platform with a 140 character limit!
Facebook – with nearly 900 million people populating the network, there’s no doubt that professionals and business owners have a profile here. It’s a bit more relaxed, as this is a place for family and friends; but that’s what makes it great for business networking and getting to know people in your industry who matter.
Linkedin - If you’re a professional or business owner, this is the best platform to network with people you can help or people you can hire.
Google+ - They’ve finally got social right and the platform is gaining huge numbers in adoption and usage by the day. It’s the early adopters playground and being first to the party has great advantages for professionals and business owners.
There are many others, but if you want to know what to do right now to get started building yourself as a relevant resource and leader in your industry, forget the rest and focus on these - they are by far the most important social platforms to get busy with.
Okay, so I’m sure there are opinions on this, please advise the community in the comment section below – cheers!
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