Social Media 101: Are Just You Following, Or Connecting with Others?

Social Media 101: Are Just You Following, Or Connecting with Others?

, // @ Mark Harai // View Comments

Connections

Photo by: eadertisemybusiness.com

There’s a big difference between casually following people and making meaningful connections.

Only the latter can lead to productive relationships. It requires that you proactively reach out to at least ONE person everyday that you can help, learn from or support in the community. It builds mutual respect & trust with others and contributes to productivity and getting things done with the time you invest on the social web.

It sure beats the heck out of talking to yourself!

There are risks associated by doing this. Not everyone will respond in a favorable way, or respond at all for that matter.

But it’s worth the risk to identify people you’re interested in and reach out to connect in meaningful ways. No risk, no reward.

If you’re not trying to build a brand, get exposure for your professional services or make money online, then you can stop reading here.

But if you are putting forth an effort to make your social media efforts pay off, then you need to be connecting. Period.

The article below delves a bit further into the subject and provides ideas on how connecting can take your social media efforts to the next level.

“Forget Networking. How to Be a Connector”

“I like people and am genuinely curious,” says Banikarim, 42. “I like stories and want to make connections. But I didn’t know the word for it until my husband read Malcolm Gladwell’s The Tipping Point and said, ‘I finally have a word for you — a connector.’ ” Maryam Banikarim, senior vice president and chief marketing officer at Gannett, publisher of USA Today

For more social media insights, check out: The Reality Is Opportunity Is Smacking You in the Face

Mark Harai can help you start your business and grow your business by effectively leveraging the social web. To find out more, simply Click Here!



Category : Blog &Social Media

  • http://www.thejackb.com/ The JackB

    Hi Mark,

    Can’t argue with anything you said here. It is about people and how you treat them. If you make them part of a collection you will get much less out of this than if you look for people to speak with.

  • http://markharai.com Mark Harai

    Hi Jack – thank you sir for your support and speaking your mind here – I appreciate it very much.

    You can’t expect people to get interested in you if you’re not purposefully reaching out and introducing yourself to them. Make your connections count.

    Instead it seems for many that they would rather hurry on to follow a thousand more folks who don’t know they exist!

    It’s silly.

    Cheers Jack!

  • http://twitter.com/lorigosselin Lori Gosselin

    Hi Mark (Hi Jack!) I’ve been thinking about this in my never-ending quest to know what the heck I’m doing with social media (apart from my baby blog) and I agree that it’s the connections that matter. Assuming they lead you where you want to go. I watched a Webinar yesterday which talked about engagement on Facebook.When I showed my coach the new schedule I’d drawn up for myself (a more doable one) he said wait a minute! This doesn’t lead to traffic, this doesn’t lead to sales. It’s not about spending the time there it’s about spending the time doing the things which lead to your goals. Having fun is just a perk. So  I have to look at my business (which is unlike yours) and see what kinds of connections will build my business. It seems after all this time Google is responsible for the majority of my traffic. So While I have fun here in the blogosphere, I concentrate my efforts there with my other site and SEO. Maybe one day you’ll want an essential oil diffuser and remember my family business makes them. But in the meantime, I need to connect with people who are actively looking for what I sell.
    What I’m saying is that we need to know we’re on the right path before we get too far down it. If you sell coaching online, the whole world is your market. (generally speaking ;-) But I sell tools for people who want a way to enjoy their essential oils and that market is narrower. 
    Connections for me are lifelines. Community is so important. What comes of that doesn’t matter because as we come together in community something bigger than all that has already happened. Still I need to pay the bills so it’s a balancing act! Yikes – what do you think Mark? Jack?

  • http://markharai.com Mark Harai

    Hi Lori – well I certainly don’t know your business, but I would imagine there are communities of folks who are interested in your business on the social web?

    Industry peers?
    Potential customers?
    Related conversations?

    I’m not positive on this obviously, it would require research – however, I’m sure you are. You’re a natural conversationalist and relationship builder, so if you can identify communities of people you can tap into, that would be a great place for you to be : )

    Maybe you can help folks in your industry socialize their business?

  • http://stanfaryna.wordpress.com/2012/02/09/posthumorously-sic-debbielaskeymba-jccarcamo-blogging4jobs-dannybrown-mark_harai/ posthumorously [sic]: @DebbieLaskeyMBA @jccarcamo @blogging4jobs @DannyBrown @Mark_Harai « The unofficial blog of Stan Faryna

    [...] Are Just You Following, Or Connecting with Others? [...]

  • http://www.slymarketing.com Jens P. Berget

    Hi Mark,

    I have seen so many people who are not just following, but it’s way too easy to see that they’re selfish and only thinking about their benefits in what they’re doing. This way, they’re not a connector at all. For instance, I get requests for guest posts on my blog every single day. And about 99% of them are from people I have never heard of and never talked to. There’s no problem in that, but it’s more the way they contact me, and that they’re using a standard email that I can spot a mile away. It’s been sent to hundreds of bloggers just like me. If they had been following me for a while, and had something personal to say, and spent a little time to get to know me, it would be a lot different :)

    As @TheJackB:disqus said, it’s all about people and how we treat them. 

    Thanks a lot for sharing the articles. I have read some of the pages in the tipping point, but I haven’t finished it. 

  • http://markharai.com Mark Harai

    Some folks just don’t get it Jens. I get those all of the time too and I delete them. 

    I care about the people who have given me their time, their ears, their support et al.I don’t take my relationships lightly or for granted. Some folks just aren’t wired that way I guess.

blog comments powered by Disqus

Subscribe Now