I can't say enough about Gini Dietrich. There is not another woman on the planet who I would love to see hit her new business venture out of the park!Her and her team have been working tirelessly for the last 8 months to launch "Spin Sucks Pro" to the masses, only to be running into wall after wall. If it was easy, everybody would be doing it! Gini Dietrich Kicks Ass! Can you say balls? Pardon my French, but doing this launch on the social web every step of the way and putting yourself, your reputation and everything you've built all on display for everyone to see you hit it out of the park, or god forbid, fall flat on your face takes some real cojones. This lady is destined to succeed big time. Courageous. Bravo! If you haven't yet – you should stop by and let her know you're supporting her efforts. In the mean time, team Spin Sucks continues to churn out cutting edge content on their blog, which inspired this post. The article, "Executives and the Ostrich Syndrome," basically spells it out very clearly; the reason businesses don't use the web or social media for business growth is simply FEAR. It's a good read for any business owner who is not leveraging the web to grow their business. It may actually save your business. Forget the website, Got Social Media?
While more than 40% of small businesses have survived without a website over the couple of decades, it's important to understand that the social web or social media is not a website. They're communication platforms that carry real-time conversations that are influencing opinions & buying decisions, sparking ideas, breaking news and having a positive, negative or no impact on your business.
It used to be cost-prohibitive for small businesses to leverage traditional media like TV or radio, but now you can reach those same consumers via social networks for a very small investment. You now have the ability to create content on a media platform you own and control for about the cost of a cup of coffee a day. What more could you possibly ask for?
The social web isn't an option for companies to pay attention to – it's a must in this day and digital age. The value of just being able to plug in and listen to what the marketplace is saying about you or the industry you serve is priceless.
That value can be elevated by learning how to effectively engage consumers, whether they are your customers, or potential future customers, it's a competitive edge that can put you in a position to dominate your niche. Blogs and other social media platforms are providing the experience new customers are looking for.
Today, companies can leverage blogs to create content that serves their marketplace. You can do effective outreach with platforms like Facebook and Twitter to drive awareness and build your audience. The key is building an engaged community around your brand, company, products and with everything you do, attempt to provide value and insight to your readers – preferably content that initiates conversation.
Today's Internet user is becoming accustomed to offering their opinions and feedback on things rather than being talked at. It can be as easy as posing questions to your community and getting them involved in the topic of discussion.
There are many companies, small and large, that deliver an awesome customer experience and value to consumers with their social media efforts. It’s still very early in the game, which provides many benefits to those small businesses that start to establish their social footprint now vs. later. Simply getting started is the most important thing a business can do. It takes time to establish a solid social presence that makes sense for your business.
There will be many things you’ll learn and adjustments you’ll make along the way. The key again is getting started and learning what these social platforms can do for your business and how to best utilize them. What you don’t want to have happen is wait around until everybody else is doing it and then suddenly realize that in order for you to stay in business you’re going to have to participate on the social web.
At this point you maybe too far behind to catch up!
The majority of businesses are not participating on the social web at this present time, however, nothing will prevent the social web from becoming the standard for business in the not so distant future. If you plan on being competitive, or being in business at all, it's time to figure out how the social, mobile, web stuff can be leveraged to grow your business.
The Sales Lion: Bringing Hope to Small Business Everywhere
This awesome entrepreneur has built the most popular swimming pool website on the Internet in just the last two years and has expanded his business by the multi-millions by leveraging blogging and has done it in during one of the worst economy's in decades.
If you don't start to "get it" after listening to this, there's probably no hope for you. Check out his personal blog as well – it's one of the best blogs on the social web that can teach you how to leverage inbound marketing for your business and thrive in this challenging economy.
Okay, that's all I have for today, now over to you…
How are you leveraging the social web to grow your business?
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