Are you just here to learn and meet interesting people?
The last few years that I’ve been on the social web (two of them blogging) my motivation for participating has always been to connect with cool people and build relationships with them.
I connected with people who inspired me and that I could learn something from. I recommend you do too!
Today I’m connected with the brightest minds in business on the social web and I continue to learn from my community everyday.
It’s a bit selfish I know, but I’ve also made it a point to give back to the community the best I could and still support the community as much as I can.
I’m not here to sell you!
The last thing I was here to do is sell you something, so as far as popups and aggressively building an email list, I shy’d away from both.
Well, I’ve recently had a change of direction with my blogging and social media efforts; I want to build an online based business and monetize my efforts on the social web.
It’s a completely different way to look at blogging and social media
From where I’m sitting today, I wish I would have done two things: built an email list and leveraged popups on my blog
I still don’t have popups on my blog yet; but when the missing elements are in place, I will use them because they work and it will help my potential customers get their problems solved.
What were you thinking?
I’ve realized that in my ignorance and not wanting to appear like a douchey sales blog to my visitors, that I am actually doing them and myself a disservice.
When a potential customer, or anyone for that matter, comes to your blog, they are typically looking for answers to a question or problem.
If they have to search around to figure out what it is you do or how you can help them, you’ll lose them
That’s why landing pages were created. They tell someone what you do, how you can help them, and where to sign up for the free resource to solve their problem right from the get-go.
If they don’t see they’ve landed in the right place to get their problem fixed and if you don’t effectively tell them where to to subscribe in order to receive your free valuable resource that can solve their problem, you’ve lost. And they’ve lost, too.
Don’t lose them!
They will just move on down the virtual blogosphere road and signup at somebody else’s blog who cares enough to tell their potential customers what to do next.
It’s not rude or pushy, it’s the helpful, responsible thing to do for new visitors to your blog.
You don’t have to be selling anything to design a blog that will best serve the interests and needs of your potential subscribers.
If you don’t have these things, you’ll look like you don’t care.
Tell people your expertise or interest – make it as obvious as possible
People are connecting on the social web with others who are either like-minded or in need of something you can help them with.
Make it as easy for them to sign up to your blog with an email address as is for them to just bounce.
Popups Help Your Potential Customers
Popups help people take the next necessary step in order to receive your awesomeness delivered right to their email box!
Check out Marcus Sheridan’s Post: “Why Your Opinion Doesn’t Matter When it Comes to Great Marketing”
In it, he supplies plenty of additional reasons why you should use popups on your blog sooner, rather than later.
Photo credit: BlogWorld & TBEX
“The bottom line is this my friends — We’ve all got to get used to the idea that our opinions don’t really matter when it comes to smart marketing. The way we think, act, and talk isn’t the way others think, act, and talk.
And the moment we can separate the way we feel versus the actions and decisions that get real results, we’re going to be way, way more successful.” READ MORE >>>
Do you use popups on your blog?
Did this article and Marcus’s change your mind or get you thinking?
Simply enter your email below to start receiving exclusive tips, ideas and strategies to build your online business.
I look forward to seeing you on the other side!
Short URL: http://tinyit.cc/4890 Tweet: