Not Commenting or Answering Comments on Blogs Is Lame
, // @ Mark Harai // View Comments Follow @Mark_Harai
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Well, I may get socked in the face for this post, but hear me out please. Not commenting or answering comments on blogs is lame! What is Social Media? “Social media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.” Source: Wikipedia.orgOK, so the entire premise of social media is to turn communication into interactive dialogue. That means people are talking, sharing and exploring ideas and topics together through conversation. The conversation is the main force that drives the community be it Facebook, Twitter and yes, the blogoshere.
Is a Blog a Social Media Platform? Yes, it most certainly is and in my opinion, it's the most important social media platform you can own. I go in to detail as to why I believe this here: "Why Your Blog Is the Most Valuable Social Media Platform on the Planet." Social media is about people, personalities and conversation. Your blog is the most important social media platform you should be developing. It’s the one piece of the social web that you own and control at all times. While third party apps are great, you don’t own them. All of the work and effort you put into building a presence on these platforms could be gone tomorrow. Your blog will be here for the rest of your life! Commenting and Engaging Your Community Is Where the Magic Happens Whether you’re on a third party platform like Twitter, or at home with your blog, it’s the community of people you attract and the relationships that develop as a result that empowers your ability to influence others. There isn’t anything more important than the trust you’re establishing with the community. This can only be accomplished by engaging and interacting with others. It’s how others can get to know you and begin to understand who you are. If you’re not famous like Seth Godin, you’ll have to do a lot more to gain the trust of others than he does – and that happens one subscriber or one follower at a time. There's not a better place to engage and converse than in your blog comments. It’s far more effective than say Twitter at 140 characters at a time, or a Facebook page where there’s a variety of topics and conversations taking place. Here is a great interview Gini Dietrich did with Srinivas Rao of Blogcast FM that goes into detail on the benefits of building community by engaging and commenting on blogs: "Gini Dietrich Talks About Building Relationships with Journalists and Getting on the Radar of Mainstream Media." To be fair, here is a post by Mitch Joel of Six Pixels of Separation that refutes this premise with this article: "The Other Side Of Comments And Community" Your Reasons for Not Commenting Are Lame For those of you just starting out and trying to get some legs under you, I'm not directing this post at you. My good friend and expat entrepreneur John Falchetto has written an article just for you here: "Why commenting isn’t for you" However, not replying back to or engaging folks who leave comments on your blog is just lame. I understand with a large blog, answering every comment may not be realistic; however, putting forth a good effort with some thoughtful replies is better than none. Without any effort, it appears you have come to the conclusion in your mind that the folks commenting on your articles just aren't important enough to comment back. It reveals something to me about what that person/ blogger is about – mainly that they're not the like-minded awesome people I’m looking to hook up with. A one-way conversation is what social media is eliminating, right? OK, so there are famous folks who are too busy or have more important things to do then take time to respond to replies. I get that. That's OK too… BUT, there are many other – "blogging super stars" – right up there with the best of the best on the social web who do take the time to respond to those who add value to their blogs like Chris Brogan, Marcus Sheridan, Danny Brown, Gini Dietrich, and Mark Schaefer just to name a few. You'd be hard pressed to find any other bloggers who contribute more value to the social web than just the few I've mentioned. Yes, I said "adds value to their blogs," because you do. Everyone is valuable. Everyone is important. Everyone should be treated with the same respect and consideration as the other. Without you, these blogs would be worthless. There is none better or more valuable than another on the social web, is there? Why go out of your way to contribute to a blog that doesn't value your input? Those well known bloggers who don't don't believe commenting is important on their blogs and have ten's or hundreds of thousands of subscribers remind me of those big corporations who suck at social media because of all the red tape, regulations, legal departments, etc. that take the social aspects out of social media. Many of these folks consult these big corporations too – its pretty ironic, eh..? Conclusion If you’re going to put effort into building a blog, my advice is to build a highly engaged community of people who care about you and visa versa. This in my opinion is a long term sustainable approach to building a valuable blog. A blog is nothing more than people and personalities and the relationships that drive it. The blogoshere is going to go through many changes over the next few years. You have those "big bloggers" who are writing articles about blogging being dead, while a whole new breed of blogger is just beginning to rock the blogoshere who are building their communities under the premise that a valuable blog is built by developing a highly engaged community. It is my belief that this approach will influence as many or more of the social web community than their predecessors. I go into more detail on that here: "5 Tips on How to Become an A-List Blogger." Is commenting back to people who leave comments on your blog a priority? Do you believe this is a sustainable approach as your blog readership grows to thousands or beyond? If yes, how? Inquiring minds would love to hear what you have to say about this topic!
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http://billdorman.wordpress.com Bill Dorman
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http://billdorman.wordpress.com Bill Dorman
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http://www.businessesgrow.com Mark W. Schaefer
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