Don’t Get it Twisted: Blogging Success is Not Based on Traffic and Subscribers Alone
, // @ Mark Harai // View Comments Follow @Mark_Harai
This is a guest post by Jk Allen
It was only a few years ago that I had it all TWISTED. Not with blogging, but with life. I identified success by the amount of money I made. Call me crazy, but I’m keeping it real with you. I was a fool!
I’m not materialistic; I just thought that the more money, the better I could take care of my family. At the time I didn’t consider that the real impact I provided was intangible and far more substantial than some quantifiable measure such as money.
In my short time in the blogging game, I’ve seen some TWISTED measurements of viewing success solely by subscriber and traffic numbers.
Let’s start UNTWISTING…
MINDSET CHANGE
It wasn’t until I joined forces (in business) with an old friend that my attitude changed towards my personal measurement of success. I recall the conversation vividly. My friend and I were speaking on an opportunity we had to make a significant amount of money together. A great conversation, right? But the point that touched me, and changed my attitude was the result of the following short transcription:
Friend: “Man Jk, you’re going to make so much money that when you walk through the door after an easy day of work, your family’s going to think that you’re the man!”
Me: “My family already thinks ‘I’m the man’ despite any amount of money.”
See, that was simple…but my friend’s words touched me forever. His words woke me up to see what really matters most. His statement made me think about the opposite “what if I didn’t make a dime, would they then think I was a chump?”
All this made me quickly realize what matters most to me; it wasn’t about money – it was about family, relationships, serving and bringing people together. Hearing his words shape my families appreciation of me, based on money maybe cringe. So from that day forward – I left the idea of basing my success on greenbacks.
For the record, I now measure success on one’s ability and drive to deliver positive impact to others. My mindset has changed!
THE PARALLEL TO BLOGGING
When I started blogging last summer I was clueless. I had never read blogs or had interest in reading them prior.
In my study of what contributed to a bloggers success, I consistently found that they’re success was created by A LOT of subscribers and A LOT of traffic. That’s it…all the hype was about subscribers and traffic.
So, my mission at the start of my blogging career was to obtain as much traffic, and as many subscribers as possible. I didn’t understand what it meant to have subscribers, or how to get them – but that was my mission. And I wanted the traffic too! I was a puppy under the impression that I needed those things to become a big dog.
I recall one time writing for the sake of writing; no purpose, just as a ‘check in the box’ assignment. A flash of reality hit me before clicking publish and I was confronted with the fact that I was basing my success as a blogger on static results – numbers – where without purpose behind them mean nothing. I was caught up in the hype. My mind was trying to get subscribers and traffic at the cost of what my heart wanted; to give value.
After realizing that I was focusing on the wrong thing, and directing my energy towards giving value to my readers, I soon received the first comment on my blog… that one comment led to 10, which then led to 50 and so on. I bring up numbers not because the numbers alone matter, but because the numbers represents interaction with others; building relationships with like-minded people who carry different life stories; offering different perspectives.
FOCUS ON THE RIGHT KIND OF RESULTS
When I stopped worrying about how much money I made – especially using that as a means to define my success – I started making more of it. Also, I started spending it to help others and not just myself. As a result, opportunities have surfaced and relationships have been formed that continually compound my earnings.
The exact scenario exists for me in blogging; just replace money with subscribers and traffic. when I started making my readers my focus, I naturally received growth in my blog stats.
I get it, trust me…subscriber and traffic numbers mean something, just as money does. Money allows us to live comfortably and it gives us options to do more (if we have more). Subscribers and traffic signify our audience size…the larger the audience, the larger the impact we can create. Because of this, I think it’s wonderful to have as much money as you can manage and the same for subscribers
What benefits us the most from blogging are the intangibles: establishing relationships, impacting lives with content (regardless of the niche), and strengthening this wonderful and rather new media outlet which is changing the way business and networking is handled. The numbers alone don’t mean much without having a purpose.
Go after the dynamic results that can’t be defined by numbers alone. In return, watch your numbers soar. I’m a walking/talking example of this message.
DISCUSSION: Please share your approach to blogging…how do you utilize, expand and impact your audience? I’d love to learn from you and I’m sure others would to. Thank you!
Jk Allen is the heart and mind behind The Hustler’s Notebook, where he delivers a street smart approach to personal development and business. Jk ‘keeps it real’ and only writes from his experience; the good bad and ugly! Be sure to follow @JktheHustler on Twitter.
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